Eliminal Gel is an oral intestinal‐sorbent supplement, sold in pharmacies, designed to regulate gut microflora, and help treat skin conditions.
The brand team wanted to boost sales with a new campaign. I built a strategy repositioning them to compete within the cosmetics category, since the product's “job” overlapped with skincare rather than traditional pharmaceutical messaging. I created the concepts, scripts, directed the shoot, and led post-production. The digital ad drove a significant sales spike.
