The HP team approached me to create:
1 - An Idea,
2 - A Script for the PrintOS Production Hub.
They had a very clear task for me, they knew which features we had to focus on, what kind of vibe and tone was needed. I've provided a couple of ideas to choose from, and after that,t went on to creating the script. The process went smoothly and we were closely collaborating with the motion designer/editor to deliver the best result.