Viral ad for a soda brand Sokovynka

There's a 10-hour version of this ad and it's published by the viewers themselves.

 I built the full storyboard along with the style, directed the shoot, and led the creative through post. The final video went viral nationwide(viewers/fans/haters even created their own 10-hour loop on YouTube). It delivered a major spike in brand awareness, which was the core KPI.

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